Great Yarmouth - the most important historic town on the east coast.

Since medieval times, the town has been surrounded by one of the most complete town walls in England. It was built between 1261 and 1400 and several of the original towers have survived. More recently, during the 19th and 20th centuries, the herring industry was the town's main source of wealth and employment. The Time and Tide museum, in the old Tower Curing Works, has been set up to show the history of Great Yarmouth over the centuries as the most important port on the east coast of England.

The quaysides to the river Yare - North Quay, Hall Quay, and South Quay link some of the most important historic buildings, including what is now the Norfolk Nelson Museum, the Elizabethan House, Row 111, Old Merchants House, Tollhouse Museum, and Greyfriars Cloisters. Other buildings of historic interest include St. Nicholas Church and various buildings and shops surrounding it.

Due to extensive bombing in the second world war, many areas were flattened and replaced with modern developments - often masking some of the surviving historic buildings.

inteGREAT provided substantial grants for refurbishment of buildings in conservation areas to promote the heritage of Great Yarmouth as an additional attraction, appealing to both holiday visitors and local visitors.

The Townscape Heritage Initiative (THI) and inteGREAT provided around three million pounds to assist with restoration and renovation of many important buildings.