Beach Management (Level & Blown Sand). To re-grade the beach levels to improve public safety and subsequently increase the use of the beach. Introducing methods of sand control, confining it to the beach area and replacing the existing corrugated metal structure.

Environmental Improvements Town Centre. General environmental improvements including hard and soft landscaping

Road and Environmental Improvement Seafront

·Use of existing highway areas for pedestrian use, restrictions of vehicle movements, use of cafe seating etc

·Consultation, design and construction costs aligning Marine Parade to reduce speeds, improve visual appeal and on-street parking provision.

·Wholesale treatment of main pedestrian priority areas including new planting areas, new hard landscaping areas, additional public seating and attractive lighting.

·Hard & soft landscaping; High quality paths, walling, fencing to public areas of seafront.

·Good quality seating incorporated into meeting and seating areas.

·Street Furniture: Provision of high quality information points, litter-bins, bollarding, cycle racks etc which can be manufactured incorporating thematic devices/logos

Visitor Information and Management Services. New visitor Information Centre within the Town Centre. Creation of a new Seafront Management Centre incorporating a visitor information centre and offices to develop a co-ordinated management approach to the seafront asset. New building incorporating office space with new IT systems to improve the speed and efficiency of service; and to provide a focal point for tourist activity. Centre to include new technology.

Lighting Esplanade New attractive and decorative lighting along Esplanade to encourage safe use of the promenade during the evening.

THI Seafront Buildings. The existing Conservation Area will be extended to include the seafront area of the town. Enhancements will be made to key seafront buildings within this extremely important Victorian and Edwardian area.

THI Town Centre. To create an enhanced environment between the Town Centre and Seafront. [Complimenting this project is Project 18. Route enhancement, signage and linkages.

·Conversion into office space (Boultons)

·Development of new units within the fire-damaged area.

Route Enhancement, Signage & Linkages. Improving route between attractions. Eliminating eyesores; new crossing points, signage etc and improving pedestrian safety. Plentiful and clear signs enabling visitors to find attractions and facilities with ease. Carefully designed to reduce visual clutter and, possible, to incorporate artistic theming; Heritage Self-trail. Integration of sustainable transport projects; ie cycling.

·Link 1: Regent Road-Bus Station Market Place-Hall Plain (via Rows);

·Link 2: Seafront-St Georges Theatres, Tolhouse & South Quay:

·Link 3: Winter Gardens-Tower Curing Works-St Spyridons Church-Town Wall-South Quay

Access to tourism information. Using the latest technology to give access to local leisure and tourism opportunities in the region and in the UK. Siting webcams at key locations to give locals and visitors opportunities to watch the regeneration process. ICT driven footfall monitors at key locations to monitor the levels of visitor numbers over the project period and beyond.

Research & Check-Back. Comparator studies - amongst visitors & residents - to monitor how Great Yarmouth compares with other destinations and how perception changes over the project period. Volume and Value studies to monitor the number of visitors to the area and their value in terms of income to the local economy.