Regeneration and Environment

Economic Development & Enterprise

To increase wealth within the Borough by;

• promoting Great Yarmouth based business and enterprise at home and abroad

• encouraging inward investment across key commercial areas through the production of a Regeneration Prospectus

• supporting the development and expansion of the outer harbour and related businesses

• fully realising the opportunities offered by the casino and Golden Mile developments

• attracting external financial support for major capital regeneration projects

Employment & Skills

To promote employment growth, training, education and citizen development by;

• encouraging and supporting new and existing business growth

• stimulating enterprise development through Enterprise GY

• establishing training and employment targets, particularly to support access to opportunities by vulnerable and disadvantaged groups

• developing alliances with employers and providers to meet skills needs and training requirements and to grow the local labour force

• providing opportunities for people to fulfil their potential through engagement in sport and cultural activities

Strategic Planning, Housing & Regeneration Development

To promote the sustainable physical regeneration of the Borough by;

• helping to secure an adequate supply of land for commercial and housing growth  

• helping to improve the towns transport infrastructure for residents, visitors and business

• deal with all development proposals against the Government’s sustainable objectives; shared priorities; the background of the Great Yarmouth Borough-Wide Local Plan; and the emerging Local Development Framework (LDF), giving appropriate advice to Members in determining these proposals.

• To ensure that the service meets its statutory obligations in relation to equality and diversity legislation and service delivery meets the needs of diverse groups and the whole community.

• Through the implementation of the emerging LDF, we seek to ensure the spatial delivery of all the Council’s corporate plans and the Community Strategy.

• Produces a suite of Local Development Framework documents for the sustainable future development of the borough, assessed in the Annual Monitoring Report and delivered according to the Local Development Scheme management document.

• Implements national and regional/sub-regional spatial planning policy at the local level e.g. Planning Policy Statements and the East of England Plan.

• Develops links with the Local Strategic Partnership and various community partnerships to progress the objectives of the Sustainable Community Strategy via the Local Development Framework - notably through the Core Strategy.

Tourism

• To promote the Borough as a safe, quality-led, exciting and integrated family destination.

• Redevelop key sites to modernise and upgrade the tourism product to ensure a robust tourism industry and a capture a wider spectrum of domestic and international tourists.

• To develop a co-operative approach between tourism businesses and related attractions and activities to maximise the tourism potential of the Borough

• To maintain and develop the Borough’s Tourist Information Centre.

• To manage and develop services, facilities and assets on the seafront in Great Yarmouth.

• To organise and facilitate a full events programme in the Borough.

• To manage and co-ordinate the Tourist Authority partnership and associated activities

Environmental Services

• reducing the volume of fly tipping, fly posting and graffiti incidents

• discouraging residents and visitors from casual littering

• improving the quality and management of our green spaces through the   direct involvement of local people

• improving our performance in street cleaning

• ensuring that Emergency Planning is robust, appropriate and timely

• providing good levels of footway lighting to encourage night-time mobility and increase community confidence

• encouraging and helping people to reduce and recycle household waste

• increasing the rate and range of recycling of collected household waste

• helping to reduce CO2 emissions by promoting energy efficiency in homes and at work

• promoting sensitive management of the shoreline and its adjacent environments

• ensuring that there is a balance between the supply of development land, the provision of open and green space and the protection of sensitive sites

Culture, Leisure & Sport

• recognising and celebrating cultural diversity across the Borough