Recycling Projects and Events

Love Food Hate Waste

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Great Yarmouth Borough Council is working with the County and District Councils in Norfolk in supporting the WRAP national campaign "Love Food Hate Waste”, that reveals we are throwing away a staggering third of the food that we buy in the UK - most of which could be eaten.  The campaign aims to raise awareness of the need to reduce the amount of food that we throw away and how doing this will benefit us as consumers and the environment.

Most of the food thrown away ends up in landfill where it produces methane, a highly potent greenhouse gas - this doesn’t take into account the energy used to produce, package, transport and store food that could have been eaten.  Instead, this ends up being thrown away and produces the equivalent of at least 15 millions tonnes of carbon dioxide every year.

WRAP believes that action on food waste would deliver big environmental benefits.  Wasting food costs the average family £420 per year and there are also serious environmental implications too.  If everyone stopped wasting food, the CO2 impact would be equivalent to taking one in five cars off the road.

The campaign, backed by Michelin-starred chef Galton Blackiston who owns Morston Hall in Holt, was launched at the Forum in Norwich on 3^rd March and will see a number of initiatives over the next 12 months, including road shows and recipe ideas.  

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