At the very heart of the town is a wide variety of shops that help make shopping one of the most popular pastimes for those who visit the Great Yarmouth area.

The resort’s ‘seaside’ shops link the seafront to the town centre, making the shopping experience one to be enjoyed by all.  Whilst the Market Place remains the focal point for Great Yarmouth shopping, other areas of the town have retained their own unique appeal.

Regent Road encapsulates the true fun spirit of Great Yarmouth, combining all the very best in seaside souvenirs, a carefree holiday atmosphere and numerous super restaurants and cafés.  King Street offers a range of shops, pubs and restaurants.

The recently refurbished Market Gates shopping mall can take you from Regent Road to the Market Place, but you are sure to stop and browse or enjoy a ‘pitstop’ in the restaurant overlooking the town.

The Market Place plays host to what is reputed to be one of the largest open air markets in the country and continues to attract thousands of visitors and locals who enjoy the atmosphere that is synonymous with a friendly market town.

Victoria Arcade has retained an ‘olde worlde’ charm, with a variety of great shops and cafés.

Read more in our guide to the shops in Great Yarmouth or please contact Great Yarmouth Tourist Information Centre.