Economic strategy (2020-2025)

Summary

This Economic Growth Strategy has been developed through a review of existing documents, policies and commissioned studies as well as consultations with local stakeholders. It draws directly upon the Great Yarmouth Corporate Plan.

The Strategy is to lead a placemaking agenda that changes how Great Yarmouth is perceived and understood by residents, visitors, existing and new businesses, investors and workforces.

Its leadership resides with the Economic Development Committee and is realised through delivery of the Economic Growth Action Plan. Its implementation is reported to and monitored by the Economic Reference Group, whose membership comprises delivery partners and stakeholders.

The five-year Corporate Plan is set in the context of a longer-term vision for our borough. Our vision is to have a vibrant economy, capitalising on the investment in clean energy alongside further investment in our place and our visitor economy, creating a quality environment for all and improving the life chances of all those living and working in our borough.

We will achieve this by driving and facilitating change in four Strategic Priority Areas:

1. A strong and growing economy
2. Improved housing and strong communities
3. High-quality and sustainable environment
4. An efficient and effective council

The Economic Growth Strategy picks up on the first of these, a strong and growing economy, integrating other relevant strategies and evidence, such as the Draft Local Industrial Strategy and the Economic Strategy for Norfolk and Suffolk.

It is complementary to - but doesn't seek to replicate - other internal policies, plans and masterplans from services where they interact with economic growth - for example, Property and Tourism.

Document

• Economic Strategy 2020-25 (PDF) [2MB]