Advertising boards and display of goods on the highway in Great Yarmouth
Tourist areas within Great Yarmouth (Seafront and Regent Road) have much to offer by way of creating an ambience that makes them attractive to locals and visitors alike. The Borough Council recognises this and wishes to encourage traders to promote their business activities in a way which is sensitive to the needs of its users and supports social distancing.
What are the rules on A-boards, advertising displays and other advertising figures on the highway?
All advertising boards or displays placed on the highway are obstructions and are potentially subject to controls under:
- sections 137, 143, 148 and 149 of the Highways Act 1980
- sections 224-225 of the Town and Country Planning Act 1990
From 8 August 2020, no A-boards, advertising displays or other forms of advertising will be permitted to cause an obstruction on the highway at the following locations in Great Yarmouth, in order to support social distancing and trading in the light of COVID-19:
- Market Place
- Regent Road
- Marine Parade
Historically, the Borough Council has had a protocol in place to generally allow (and not enforce against) certain advertising items, unless it was causing an immediate danger or an unreasonable obstruction.
This protocol will be suspended with effect from 8 August 2020 as part of the temporary measures to support the safe and sustainable reopening of our non-essential retail and hospitality sectors, helping customers to maintain safe social distancing and helping to support applications from food and drink businesses for pavement licences.
With the extra highways space required (this includes footpaths and pavements), all A-boards, advertising displays, advertising figures and trade stands on the highway, in the borough, are very likely to constitute dangerous obstructions. Public safety is the top priority, and social distancing is critical to reducing our risk of a local lockdown which would be so damaging to tourism and retail sectors.
Council officers will enforce the position on A-boards, advertising displays and other advertising figures and trade stands when they go out and about to check in with businesses. If you are a business in the above locations and have any in place currently, then please remove them and raise any questions with the officer when they visit.
Is there a process to be followed for the removal of A-boards?
Council officers will use their judgment to determine what is dangerous or unreasonable, taking social distancing measures into account.
Owners of A-boards, advertising displays and other advertising figures which cause an issue will be given 48 hours to remove the items (unless the item causes an immediate danger which requires intervention sooner). If the owner does not comply with a request to remove an obstruction, the Council will remove the item and a charge of £25 will be made.