Lord-Lieutenant launches litter campaign

Speaking at the Royal Norfolk Show, he urged everyone to do their bit by picking up litter they found and not dropping litter in the first place.

"We are all privileged to live in the finest county in England, full of the most wonderful countryside, landscapes and seaside," said Sir Richard Jewson.

"But as we all know, from time to time it is spoilt by litter. I'm sure everyone here does their bit to pick up litter and not put it down themselves, but the important thing is to get everyone to feel and act the same about it."

Love Norfolk Hate Litter is being backed by the Lord-Lieutenant, his Deputy Lieutenants and the Norfolk Waste Partnership, which is made up of the county and district councils.

It is the brainchild of litter campaigner, Nigel Ford, who has worked tirelessly to clear up the county and encourage others to do the same.

Love Norfolk Hate Litter features downloadable resources for schools and community groups, a pledge which residents and businesses can sign up to and information about the many ways people can take part in litter picks and beach cleans.

Sir Richard Jewson praised Mr Ford - calling him a 'king of litter' who was doing wonderful work in the county to tackle the issue.

The Norfolk Waste Partnership ran a 'beat the clock beach clean' on its stand during the Royal Norfolk Show to highlight the importance of tackling litter in the county.

For more information about the campaign and to sign the pledge, visit www.norfolkrecycles.com/litter

Press release issued on behalf of Norfolk Waste Partnership, July 1, 2019.