Great Yarmouth has been a seaside resort since the early 1700s. Visit the Borough Council's official tourism website for all the information you, your family and friends might need to plan a fun day trip, amazing holiday, relaxing short break or just a night out.
Tourism is big business locally, worth £648m per annum to the area. 23% of all jobs in the area are tourism related.
A five-year Business Improvement District focusing on tourism was implemented in 2014 by the Greater Yarmouth Tourism and Business Improvement Area Ltd. It was voted in for another five years in 2019, with a new public-facing name of Visit Great Yarmouth.