Toggle menu

Why do you like to be beside the seaside?

Residents and visitors to Great Yarmouth are being asked their views on the future of the town's seafront Golden Mile.

Great Yarmouth seafront at night

Great Yarmouth Borough Council is taking the first steps in the development of a new masterplan for the area, which will help guide future decisions about the seafront.

The council has launched an online survey asking for initial feedback on what individuals, businesses, and organisations would like to see, and wants to hear views on what people love about the seafront, and what improvements they would like made.

Initial ideas include measures such as:

  • promoting overnight stays to support hospitality and accommodation businesses
  • encouraging walking and cycling links around the seafront and with the town centre
  • decluttering and greening the seafront with new flower beds

The online survey can be found on our  and is open until 20 April 2022.

The results will feed into the creation of the draft masterplan, which will be developed over the coming months. There will be further chances for the public to share their views on the proposals ahead of the adoption of the plan, expected towards the end of the year.

The Council is already investing in the future of the seafront, with a new £26m Marina Centre offering a six-lane 25m pool with full disabled access, confidence water area and learner pool, leisure water with fun play features, 100-station health and fitness gym, four-court multi-purpose sports hall, indoor climbing zone for all ages, and a café with fabulous views to the beach. The centre will open this summer.

Leader of Great Yarmouth Borough Council, Councillor Carl Smith said "Great Yarmouth seafront is at the centre of Norfolk's visitor economy and is really important for everyone in the borough and the county. It is also a much-loved place by people around the world.

"This is a real chance to influence how the Golden Mile evolves over the next ten to 15 years, so everyone's feedback is very important to us, and we want to hear from local people, from businesses and organisations, and from our visitors about their priorities."

Similar work on a masterplan for Gorleston seafront was started last year.

Last modified on 21 June 2023

Share this page

Share on Facebook Share on Twitter Share by email