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Can you help reveal the mysteries of Great Yarmouth's 'ghost signs'?

The creators of a new walking trail highlighting history hidden in plain sight are asking for the public's help in bringing the past to life.

Great Yarmouth, Deneside, the newly opened General Hospital in 1887

Time and Tide Museum and Great Yarmouth Borough Council have paired up to create a walking trail to introduce residents and visitors to some of the tremendous 'ghost signs' in the town centre.

'Ghost signs' are old shop signs and architectural features that have survived despite the use of the buildings changing.

The trail team want people to share their memories, photographs, and other images to help create a unique downloadable map that the public can then use to explore the historical advertising and signs across the Town Centre.

Some of the sites the council and museum are hoping to collect memories for include:

  • Great Yarmouth General Hospital (Deneside)
  • Arnolds Department Store (Regent Street/King Street)
  • Slipper Baths (Stonecutters Way)
  • Municipal Art School (Nelson Road)
  • Regent Theatre / Cinema (Regent Road)
  • Lacons Brewery Stores (North Quay)
  • Old Post Office, and Telephone Exchange (Hall Quay)

Cllr Carl Smith, leader of Great Yarmouth Borough Council, said: "This is a great opportunity for us to shout about our rich, cultural heritage, that we are lucky enough to have on our doorsteps. I encourage residents to speak to their families and friends and come forward with their memories and photos so they can be shared and preserved for the future."

Colin Stott from Norfolk Museums said: "Ghost signs offer tantalising evidence of how the town has changed over the years, with some buildings changing use many times. Capturing people's memories will really help us to bring these stories to life."

Tony Calladine, East of England Regional Director, Historic England said: "Ghost signs are evocative and intriguing reminders of the way we lived, worked and shopped in the past. An important part of our social history, they can spark vibrant memories. This fantastic project gives an important opportunity to celebrate the town's heritage of local characters, well-loved shops and lost ways of life that enhance a sense of community and belonging for locals and visitors alike."

The trail is part of the £2.4m Great Yarmouth High Street Heritage Action Zone project, which puts heritage and the local community at the heart of revitalising the town centre.

The High Street Heritage Action Zone is a four-year programme, led by the borough council in partnership with Historic England.

Anyone wishing to contribute to the project, should email Yarmouth.museums@norfolk.gov.uk by the end of March, with plans for the project to launch just in time for the Easter holidays.

Last modified on 03 January 2024

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