Different Light campaign continues with landmark sign
A high impact, low-energy sign has been launched in Hemsby as part of our See Great Yarmouth in a Different Light campaign.
The 17m wide and 6m high sign spells out the Hemsby name in a central location on Beach Road, to encourage people to take photos and share their holiday experience.
The switch on was attended by local businesses and residents, and performed by the Mayor of Great Yarmouth, Councillor Adrian Thompson. Those attending included council leader Carl Smith, ward councillor James Bensly, and Asa Morrison and Lyndon Bevan from Visit Great Yarmouth.
The launch was kindly hosted by Richardson's with a reception at the Yacht Club on Beach Road.
It joins a similar sign unveiled in Great Yarmouth last month and is the latest in our campaign to use light to promote the borough.
The Council has already added colourful new lighting on the Town Hall, St George's Theatre, the Tolhouse, the Minster Church of St Nicholas, the Arc Cinema at the Royalty, the North West Tower, and Gorleston Pavilion.
In December 2020, we launched new winter illuminations at three locations around the borough:
- in Great Yarmouth, a lighting display stretching from Great Yarmouth Minster through Market Row, the Market Place and King Street, St George's Park and the seafront, and a 20-metre-long multi-colour Tunnel of Light in the Market Place
- in Gorleston, new lighting along the High Street, with the seafront bandstand lit-up in multi colours
- in Hemsby, Beach Road was lit up for the first time, with lighting braids around the street lighting columns.