North Quay regeneration : frequently asked questions
1. Overview
What is being proposed?
The North Quay regeneration will be a mixed-use development with homes, retail units, a Leisure Box, a hotel and a car park. It is intended to provide homes, amenities and jobs in a sustainable way that meets the needs of Great Yarmouth.
Where is the location?
North Quay is to the east of the River Yare where it joins the River Bure. The scheme would extend Great Yarmouth town centre and open connections to the waterfront for visitors, businesses and residents.
How will people access the site?
Linked public spaces will connect the station, the car park, a pedestrianised retail street and an events square at the Leisure Box. A wide road crossing will connect the Conge to the town centre.
What is the catchment and tourism impact?
Around 40% of visitors are expected from Great Yarmouth and 60% from further afield. The scheme is expected to attract around two million visitors annually.
What is the expected opening date?
Subject to planning approval and the project has an expected opening date in Easter 2030.
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2. Planning process and consultation
Has a planning application been submitted?
No. A formal planning application is expected in the second quarter of 2026.
How can local people have their say?
A consultation process will run before submission. Residents will be able to view proposals online, attend public events and submit comments to the council. Consultation updates will be signposted on the council webpages and promoted in the media and on social media.
Who will determine the application and what is the timeline?
Great Yarmouth Borough Council will determine the application. Subject to approval, construction is expected to commence in 2028, with first homes and retail units expected in Easter 2030.
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3. The project
What will be included?
About 70 stores, food and beverage outlets, a hotel and a Leisure Box with an IMAX-ready multi screen cinema and conferencing. The proposal includes up to 120 new homes with affordable housing.
What about listed buildings and design quality?
Listed buildings are incorporated. Homes will meet modern environmental and design standards. Objectives for heritage and character are available.
Who is the architect?
Holder Mathias Architects will lead the architecture project
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4. Sustainability, environment and biodiversity
What are the sustainability ambitions?
The scheme targets a BREEAM Excellent rating and includes energy efficient designs, green roofs, cycle paths and electric vehicle charging points.
How will heritage and local character be respected?
The design will reflect materials and character seen in the Market Place, the Rows and the North Quay Conservation Area.
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5. Infrastructure and transport
Traffic, parking and public transport
Parking and traffic arrangements will be developed with the council and Norfolk County Council Highways. The site is near existing public transport routes and will be served by a hub on the B1141. On-site parking for up to 900 cars is planned. Connectivity and gateways are outlined.
Cycle provision
Cycle spaces will be provided in line with the scheme's green objectives. The exact number will be confirmed through design.
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6. Economic and social impact
Community benefits
New homes, amenities, leisure, green spaces, employment opportunities and infrastructure improvements will contribute to local vitality and resilience.
Town centre impact
The outlet is intended to complement existing retail and to encourage footfall to neighbouring areas and businesses.
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7. Employment and skills
Jobs and training
The scheme is expected to create more than 500 construction jobs, over 600 jobs once complete and up to 400 jobs in support services. Many roles are expected to be filled locally.
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8. Tenants
Brands and leasing
A brand mix is being curated. Leasing negotiations are ongoing, so further details cannot be shared at this time.
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9. Investment and delivery
Developers and investment
Willmott Dixon and Rioja Estates. The project represents £100 million of local construction spend.
Origins of the opportunity
The Great Yarmouth Town Centre Masterplan 2017 identified North Quay as a key gateway and set the context for a mixed use approach.
Public interest and heritage
The scheme is designed to deliver long term benefits through new homes, public spaces, better infrastructure and job creation. The design will acknowledge North Quay's fishing heritage and the herring industry. Objectives for heritage and public realm are available on the council website.
How will the development be funded?
Private investment with possible council involvement as the landowner.
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10. Compulsory purchase orders
Why might CPOs be used and how will people be supported?
CPO powers may be considered if voluntary agreements cannot be reached. Negotiations are undertaken with people and businesses who have legal interests in affected land. Support will be provided wherever possible so that individuals and businesses can relocate successfully. The council's land assembly page provides detailed information and links to official guidance.
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