North Quay regeneration : key Council objectives for North Quay

The key objectives for the Council are to:

• improve the character of the area through high quality design, creating an attractive gateway to the town centre
• open up the riverfront to residents, employees and visitors
• attract high-quality land uses
• exploit the impressive views over Breydon Water and the Broads National Park
• encourage future investment in Great Yarmouth
• help connect the town centre more closely with strategic gateways including the railway station, Fullers Hill, The Conge and Hall Quay

The scheme will be delivered at a scale and mix that will be appropriate for the location, protecting and enhancing the natural, built and historic assets, resulting in a vibrant urban quarter with an enhanced public realm.

Key markers indicated on the map include:

• gateways at Fullers Hill roundabout and Vauxhall Bridge
• a key junction with The Conge
• the position of listed buildings
• a key frontage with a potential waterfront path, providing views across Breydon Water
• key pedestrian link to the station
• secondary street along the eastern boundary